
Our Story
From Lima to the World
Born in Lima, Peru, and educated at the Rhode Island School of Design, Sitka Semsch honed her craft alongside fashion icon Michael Kors before returning to her roots to launch her eponymous label. Her vision has always been clear: to merge the rich tapestry of Peruvian cultural heritage with a sophisticated, global aesthetic.
This vision is built on a foundation of purpose, creating fashion that goes beyond trends to celebrate the essence of every woman.

A RECOGNITION OF PURPOSE
A Commitment to Women's Empowerment
Our founder’s passion for timeless design and her dedication to empowering women were recognized when she was selected for the prestigious Tory Burch Foundation Fellowship Program. This honor is more than an award; it is a reflection of our core mission.
The fellowship connects visionary female entrepreneurs with the resources, mentorship, and community needed to grow their businesses and deepen their impact. Being part of this program fuels our commitment to not only empower the woman who wears our clothes but also every woman who is part of our value chain—from the skilled artisans to our dedicated team. This recognition is a cornerstone of our commitment to leading with purpose.
You can learn more about the incredible work of the Tory Burch Foundation here.
OUR PROMISE
Conscious by Design
From our inception, we have been committed to a business model that honors our planet and its people. Our approach to sustainability is built on three core pillars:
- Planet: We prioritize the use of natural, renewable, and biodegradable fibers like Peruvian Pima cotton and baby Alpaca, ensuring our environmental footprint is as light as our fabrics.
- People: We champion ethical practices throughout our supply chain, collaborating with impactful NGOs and providing fair opportunities for women in our community.
- Prosperity: We believe in a circular vision where success is reinvested into our community and ethical practices, creating a business that is both profitable and purposeful.
OUR PHILOSOPHY
It's Not About the Clothes, It's About the Woman.
Ultimately, we design to celebrate her strength, her elegance, and her individuality. We invite you to discover the collection and find the pieces that tell your story.
See the Story Come to Life
